Voice + Vibe Guides: How To Define Your Brand Without Faking It

And how to get unstuck when you’re spinning in circles.

Let’s talk about something that trips up even the most seasoned creators:

“I know what I want to say… I just don’t know how to say it like me.”

That feeling of being stuck between trying to sound professional and still wanting to be real?

Of writing copy that feels more like a job interview than a conversation?

Of second-guessing whether you're “on brand” or just overthinking everything?

Yeah. That.

This is your permission to stop searching for your voice like it’s a lost sock and start building a relationship with it instead.

You Already Have a Voice. Let’s Uncover It.

You don’t have to create a brand voice from scratch. You already have one!

If you've ever ranted to a friend, captioned a meme, or created an Instagram story, you're halfway there.

What we’re doing here is identifying the patterns, preferences, and POVs that already show up in your work so you can use them on purpose.

Here’s Your Voice + Vibe Framework (No AI Required)

Use this DIY process to figure out your tone, style, and creative POV without outsourcing your soul.

STEP 1: Write Like Nobody’s Watching

Take 10 minutes and freewrite about:

• Why you started creating

• What frustrates you in your niche or industry

• What you wish people knew about your work

No filter. No polish. No trying to be clever.

This is your raw material.

STEP 2: Read It Out Loud (Yes, Really)

Listen to the way you naturally express:

• Sarcasm or humor

• Passion or rants

• Encouragement or advice

Ask: “If this was a podcast script or a voice memo, would it still sound like me?”

STEP 3: Define Your Voice With These 3 Questions

1. What’s my tone? Casual? Encouraging? Nerdy and precise? Spicy and direct?
   ➤ Use 3–5 adjectives.

2. What’s my vibe? How do I want people to feel when they read my work?
   ➤ Empowered? Seen? Lit up? Like they’re in on a secret?

3. What’s my creative POV? What do I believe that drives the way I create, teach, or share?
   ➤ “Creativity doesn’t require permission.” “Perfection is a trap.” “Marketing can be joyful.”

Write these down. Stick them on your wall. Drop them in your Notion dashboard.

This is your Voice + Vibe Cheat Sheet.

Want a Voice + Vibe Framework Template to make the process faster? Upgrade free and grab the download:

STEP 4: Reverse-Engineer Your Best Work

Look back at content that resonated: Posts that got comments, emails that sparked replies, captions you’re still proud of.

Ask:

• What patterns do you notice?

• What language keeps showing up?

• What’s your go-to rhythm? (Long rambles? Short punches? Playful lists?)

Your style lives in the way you say things—not just the what.

STEP 5: Choose a “Voice Filter”

Before you publish something, run it through your own filter:

“Does this sound like something I would say to a fellow creator over coffee?”

If it feels stiff, over-polished, or like you're impersonating a thought leader, backspace.

Start again, but looser.

How to Use ChatGPT Without Losing Your Voice (Only If You Want!)

Okay, so you’ve got a better sense of your tone, vibe, and POV. You don’t need AI, but it can help amplify what you’ve already defined.

Here’s how to use ChatGPT after you’ve done your human homework:

ChatGPT Prompts to Try Now That You Know Your Voice

• “Here’s my voice guide: [insert tone, vibe, POV]. Help me reword this paragraph to better reflect that.”

• “Give me 5 hooks for this post that sound encouraging, honest, and a little spicy.”

• “Rewrite this call-to-action with more personality and less corporate fluff.”

• “I talk like this: [paste a short example]. Help me generate an Instagram caption in the same tone.”

Pro Tip: Don’t ask ChatGPT to define your voice. Ask it to match the one you already know.

Try This Tool: Jasper.ai

You can train Jasper.ai on your brand voice using examples of past content you have created, your website, marketing materials, and text that you copy-and-paste. This will allow you to create new content and remix old content.

The price point on this software is such that it makes sense to sign up if you are revamping marketing materials or creating a marketing campaign on scale. Otherwise, ChatGPT free will work just fine to refine brand voice.

Try Jasper.ai free for a week and see how it can help bolster your brand voice. This link is an affiliate link. We only recommend tools/apps that we have worked with and have confidence in recommending.

Final Word: Brand Voice Isn’t a Box. It’s a Mirror.

You’re not trying to fit into a pre-approved tone to be “taken seriously.”

You’re building trust by showing up consistently, clearly, and creatively as yourself.

If something feels off-brand, it’s probably off-you.

Keep your voice close. Let your vibe lead. And remember: you can be both professional and playful, strategic and strange, consistent and evolving.

Grab the Voice + Vibe Framework Template

CREATE MORE CLUB members can download the editable worksheet to use in Notion, Canva, or Google Docs. And yes, you can ChatGPTify it after you fill it out if you would like.

👇 Want help uncovering your voice? Drop a note in the comments or join the Creator Chat to hash it out with the rest of us.